- As part of the active use of pop culture in public diplomacy, it has been decided to establish an International MANGA Award, and to set up the First International MANGA Award Executive Committee. The Award has been established to honor MANGA artists who contribute to the promotion of MANGA overseas. The Committee comprises the Minister for Foreign Affairs, the President of the Japan Foundation, and the members of the special committee for pop culture of the Council on the Movement of People Across Borders. The Japan Cartoonists Association is cooperating with this award and will send renowned manga artists to the Selection Committee for this Award.
- The International MANGA Award will be given to the best cartoon from the entries and further, about three distinguished works will receive the International MANGA Encouragement Award with commendation certificates and trophies. Taking the opportunity of the award ceremony, the Japan Foundation will invite award recipients to Japan for about ten days. The participants will pay courtesy calls on Japanese cartoonists, publishing companies and others.
- The Award is the realization of an idea first disclosed in a policy speech on cultural diplomacy "A New Look at Cultural Diplomacy: A Call to Japan 's Cultural Practioners" given on April 28, 2006, by Foreign Minister Taro Aso. It is expected that the award will further enhance understanding of Japanese culture among overseas cartoonists.
For further inquiries, please see: http://www.embjapan.org/english/html/pressreleases/2007/0530B.htm
* Speech by Minister for Foreign Affairs Taro Aso at Digital Hollywood University "A New Look at Cultural Diplomacy: A Call to Japan 's Cultural Practitioners"
*Culture (Ministry of Foreign Affairs website)